Audio Branding Congress 2013 was held with the support of VOIS

Audio Branding Congress 2013 was held in Moscow on November 28, 2013 with the support of VOIS. Mr. Vadim Vechkasov, the Advisor of VOIS General Director for Legal Affairs, made a report “Audio Branding and Its Legal Use”.
The Congress has become a platform for interaction between specialists from different countries. The experts agreed that sounds and music play an increasingly important role in brand communications. They marked the main trends of audio branding industry and specified the peculiarities of this field in Russia. The nominees for the best audio branding project presented their cases. The international expert jury chose the winners. The attendees of the congress voted for the “Audience Award”.
Mr. Vadim Vechkasov noted that music background in public places means public performance in legal sense and that performers and producers of phonograms are entitled to receive remuneration for their creative work. He spoke about the conditions of legal use of audio branding on the Russian market and the advantages of cooperation between users and VOIS.